WHAT IS THE ASEAN MARKETING SUMMIT?
The ASEAN Marketing Summit is an annual event that brings together marketing people from ASEAN for one day. This year, it features a keynote presentation by Philip Kotler, the father of modern marketing on marketing strategies and tactics in the ASEAN Economic Community.
The event will also feature three panels of industry players, from Asia, ASEAN, and Indonesia that will share their marketing actions amid the new ASEAN. Marketing gurus from across the region are brought in to moderate the panels: Hooi Den Huan-the Director of Nanyang Technopreneurship Center Singapore, Dipak Jain-the Director of Sasin Graduate Institute of Business Administration Thailand, and Hermawan Kartajaya-the CEO of MarkPlus Indonesia.
The event will cover a broad topics and case studies of marketing from building brand, to pursuing sales growth, to creating excellent service in ASEAN market. Featuring the region’s best business executives, it will also provide inspiration from business leadership standpoint. The event is also an opportunity for networking with an expected attendees of around 600 middle-to-senior-level executives.
WHO SHOULD ATTEND?
Whether you are a local player defending home market or expanding to the region, or a regional player growing in the region, or global players serving the region, you will learn a lot from the ASEAN Marketing Summit. The following roles are recommended to attend:
- C-Level Executives
- General management
- Marketing executives
- Brand executives
- Service executives
- Sales executives
- Social change leaders
- Business communities and industry associations
WHY SHOULD I ATTEND?
- The chance to meet and learn from Philip Kotler, the father of modern marketing in person and top business executives in ASEAN, among others AirAsia’s;
- The concept, cases, and inspirations from leading companies such as Mitsubishi, Samsung, Huawei, Charoen Pokphand, DBS, and many others;
- The opportunity to build professional network with 600 executives from all over ASEAN and Asia.