08.30 – 09.00
Registration, Networking, and Exhibition
09:00 – 09:30
OPENING SESSION
The New Landscape of ASEAN
Hermawan Kartajaya, CEO of MarkPlus, Inc.
Special Commentary on ASEAN Economic Community by Ambassadors to ASEAN*
Special Address
Irman Gusman, Chairman of Regional Representative Council of The Republic of Indonesia
Y.B. Dato’ Sri Mustapa Mohamed, Minister of International Trade and Industry Malaysia
H.E. Le Luong Minh, Secretary General of ASEAN
H.E. Ong Keng Yong, Executive Deputy Chairman S. Rajaratnam School of International Studies
Tan Sri Dr. Tony Fernandes, Group CEO Air Asia Berhad*
09:30 – 09:45
09:30 – 09:45
FROM PHILIP KOTLER CENTER FOR ASEAN MARKETING
For Ir. H. Joko Widodo *
President of The Republic of Indonesia
SPECIAL MARKETING 3.0 AWARD for ASEAN Secretariat
09:45 – 10:45
Rethinking Marketing in ASEAN Economic Community
Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management
10:45 – 11:30
ASEAN Strategy vs. Country Strategy for Asian Multinationals
Panel: Mitsubishi, Samsung, Huawei*
Moderator: Hooi Den Huan, Director of Nanyang Technopreneurship Center
11:30 – 13:00
Friday Prayer, Networking Lunch, and Exhibition
13:00 – 14:30
Managing Local Strategies in ASEAN
Panel Keynote
Dipak C. Jain, Director of Sasin Graduate Institute of Business Administration
Panel: Telin, Air Asia, Universal Robina Corporation, DBS, Charoen Phokpand*
Moderator: Dipak C. Jain, Director of Sasin Graduate Institute of Business Administration
14:30 – 15:00
Networking Break and Exhibition
15:00 – 16:30
Indonesia Companies: Defending Home vs. Growing Elsewhere
Panel: Telkom Indonesia, Jiwasraya, Astra International*
Moderator: Hermawan Kartajaya, CEO of MarkPlus, Inc.
ASIA MARKETING EXCELLENCE AWARD 2015
AWARDING SESSION
16:30 – 17:00
Concluding Dialogue
What’s Next for ASEAN?
Philip Kotler and Hermawan Kartajaya