Agenda
08:00 – 08:30
Registration & Networking
08:30 – 09:00
Opening Speech
Competing for Growth: Player or Playground?
Hermawan Kartajaya
Founder & Executive Chairman of MarkPlus, Inc.
Asia Marketing Guru
09:00 – 10:30
ASEAN Economic Community Award
by Philip Kotler Center for ASEAN Marketing
Keynote Presentation
ASEAN Rising: AEC Beyond 2016
Tan Khee Giap
Co-chair of Asia Competitiveness Institute, National University of Singapore
Chair, Singapore National Committee for Pacific Economic Cooperation
10:30 – 11:00
Morning Break
11:00 – 12:15
Marketing Ideas Worth Spreading from ASEAN
Facilitator:
Director of the Nanyang Technopreneurship Center
Nanyang Technological University
Case:
Pertamina
Marketing Director
PT Pertamina (Persero)
Topic:
d’Gil Marketing: Think Like There Is No Box
Reebonz 
Senior Global Marketing Manager
Reebonz
Topic:
Engaging with ASEAN Luxury Market
PhinDeli Coffee
President & CEO
PhinDeli Coffee
Topic:
PhinDeli: A Well-Told Online Storytelling
Grab
Vice President of Marketing
Grab
Topic:
Startup Marketing: Scaling from Growth to Brand Marketing
12:15 – 12:30
Youth Entrepreneurship Award
By Binus University
Supported by ICSB Indonesia
12:30 – 13:30
Lunch Break
13:30 – 15:00
Marketing Ideas Worth Spreading from Global Companies
Facilitator:
Director of the Nanyang Technopreneurship Center
Nanyang Technological University
Case:
Telstra
President Director / CEO
Telkomtelstra
Topic:
Delivering Great Marketing Through ICT
Huawei
Director
Solution Strategy & Marketing
Huawei South Pacific Region
Topic:
Customer Experience Innovation for Hi-Tech Companies
EMART INC
VP, Global Business Strategy
EMART INC
Topic:
EMART Innovation Journey
Godrej
Marketing Director
Godrej Indonesia
Topic:
A tale of two innovations – How successful innovations across two geographies made a difference in consumers lives!
15:00 – 15:30
Afternoon Break
15:30 – 16:00
Entrepreneurship and Marketing:
Former Chief Counsel for Advocacy
Small Business Administration Office of President Barack Obama
United States
16:00 – 17:30
Inspiring Thoughts:
Understanding the Human Brain for Business
Neuroscience Marketing Expert
Kellogg School of Management
United States
Putting It All Together
Next Roadmap for Action Beyond 2016
Hermawan Kartajaya
Founder & Executive Chairman of MarkPlus, Inc.
Asia Marketing Guru
