Prof. Moran Cerf

Neuroscience Marketing Expert
Kellogg School of Management
United States

Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern University. He studies patients undergoing brain-surgery to examine behavior, emotion, decision making and dreams. Dr. Cerf is also a member of the institute on complex systems.Dr. Cerf holds a Ph.D in neuroscience from Caltech, as well as an MA in Philosophy and a B.Sc in Physics. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology.

Dr. Cerf holds multiple patents and his works have been published in wide-circulation academic journals such as Nature, as well as popular science journals such as Scientific American Mind, Wired, New Scientist and more. Additionally, his work has been portrayed in numerous media and cultural outlets such as CNN, BBC, Bloomberg, NPR, Time, MSNBC, and dozens of others. He has been featured in venues such as the Venice Art Biennial and China’s Art, Science and Technology association, and has contributed to magazines such as Forbes, The Atlantic, Inc., and others. He has made much of his research accessible to the general public via his public talks at TED, PopTech, Google Zeitgeist, DLD and other venues, gathering millions of views and a large following.

Tan Khee Giap

Co-chair of Asia Competitiveness Institute
National University of Singapore
Chair, Singapore National Committee for Pacific Economic Cooperation

Tan Khee Giap is associate Professor & Co-Director, Asia Competitiveness Institute and Chair, Singapore National Committee for Pacific Economic Cooperation (SINCPEC), he is also PhD (Economics) University of East Anglia, England, UK.

Dr Tan has consulted extensively with the various government ministries, statutory boards and government linked companies of Singapore government.

He has extensively advised and guided multinational corporations leading to public listings especially those companies from Mainland China and Taiwan.

He is also currently an Independent Director of the publicly listed Artivision, BreadTalk Group, Boustead Projects and TEE Land.

Dr. Winslow Sargeant

Former Chief Counsel for Advocacy
Small Business Administration Office of President Barack Obama
United States

Dr. Winslow Sargeant is Managing Director of S&T, LLC, a firm supporting investment and business development for early-stage growth companies in cybersecurity, energy, communications, capital formation, and education.

From 2010-2015, he served as Chief Counsel for Advocacy in the US Small Business Administration’s Office of Advocacy. President Obama appointed him to this positon in August 2010. He was unanimously confirmed by the US Senate in November 2011.

From 2006-2010, Dr. Sargeant served as Managing Director for Venture Investors, LLC, an early-stage venture capital firm in Madison, Wisconsin. He served as Program Manager from 2001-2005 at the National Science Foundation (NSF) Small Business Innovation Research (SBIR) Office.

Prior to NSF, Dr. Sargeant co-founded Aanetcom, a fabless semiconductor chip company. He served as Associate Adjunct Professor in electrical engineering at the University of Pennsylvania from 2000 to 2005.

Dr. Sargeant is a member of the Board of Trustees at the Wisconsin Alumni Research Foundation (WARF) and Northeastern University (Boston, MA). He is a member of Stevens Institute of Technology (Hoboken, New Jersey) President’s Leadership Council.

Dr. Sargeant currently serve as Chair of MyQVO, an early-stage educational technology company. He is the Vice President for Advocacy on the International Council of Small Business Board of Directors. Dr. Sargeant received the inaugural 2002 Wisconsin Distinguished Young Alumni Award and was a 2003 Outstanding Alumni Awardee at Northeastern University. He was a 2014 Wisconsin Distinguished Engineering Alumni Award winner.

Dr. Sargeant received the 2014 IEEE George F. McClure Citation of Honor (Region 2) award for his dedicated representation of small business. He earned a Ph.D. in Electrical Engineering from the University of Wisconsin-Madison; a Master of Science in Electrical Engineering from Iowa State University; and a Bachelor of Science in Electrical Engineering from Northeastern University. Dr. Sargeant is a Kauffman Fellow (Class 11).

Ahmad Bambang

Marketing Director
PT Pertamina (Persero)

Ahmad Bambang is the Marketing director of PT PERTAMINA (PERSERO), one of two Indonesian companies listed in FORTUNE 500. Serving the position since November 28th 2014, he was chosen as CMO OF THE YEAR 2015 in Indonesia’s SOE awards, BUMN MARKETEER AWARDS, and also chosen as Indonesia’s Marketing Champion in Resources and Mining Sector.

Bringing the theme of Crazy Marketing into the everyday work, emphasizing the importance of thinking like there is no box, innovation becomes a crucial culture in Pertamina’s Marketing. In the span of less than two years since taking office, Pertamina have launched a number of new retail products successively, namely: PertaLite, DexLite, PertamaxTurbo, and BrightGas. All were well received by the customers and successfully rejuvenated a stagnant energy market.

He graduated from Bachelor of Information Engineering Program at the Bandung Institute of Technology (1986) and Master of Industry Management Program at the University of Indonesia (1999). His career in Pertamina started in 1989 and was trusted to hold a number of strategic positions, namely Deputy Director of Distribution (2007-2008), Senior Vice President of CSS (2009-2010), Senior Vice President of HR Development (2011-2012), and President Director of Pertamina Trans Kontinental (2012-2014).

Sharanjit Kaur

Senior Global Marketing Manager

Armed with a B.A in New Media and Communications from the National University of Singapore, Sharanjit Kaur has 10 years of experience in the field of PR and Marketing.

She has predominantly worked in the fashion industry, being a part of the marketing, communications and public relations department. She joined the ever evolving world of ecommerce luxury fashion with Reebonz in August 2009 and steadily saw her portfolio grow over the years.

As a Senior Global Marketing Manager today, she oversees the branding strategy of the company. This includes leading the regional alignment and development of marketing campaigns, social media strategies, content management and public relations.

Pham Dinh Nguyen

President & CEO of PhinDeli Coffee

With the mission of bringing the Vietnamese coffee brand to world markets and developing PhinDeli into a top takeaway coffee system in Vietnam, PhinDeli has reaped impressive successes with its insightful business strategies, ongoing efforts in research, development and launch of premium-quality coffee lines.

In 2012, Mr Pham Dinh Nguyen made a successful bid to buy Buford Town (Wyoming, US) at Buford Trading Post for US$900,000. More than a year after taking over this town, Mr Nguyen renamed it to PhinDeli Town. To realise the dream of bringing Vietnamese coffee to international markets, specifically the US, Nguyen, the founder of PhinDeli brand, determined to own a particular town that attracts the attention of the media so as to amplify the impact of the brand name and make PhinDeli the capital of Vietnamese coffee in the US. Meanwhile, other coffee brands invest in coffee houses which are competing very stiffly among each other, he made a very bold decision: Developing a takeaway coffee system. This has made PhinDeli the No. 1 Vietnam takeaway coffee brand.

Kusumo Martanto

CEO of Blibli.com

Kusumo Martanto is the Chief Executive Officer (CEO) of Blibli.com, Indonesia leading e-commerce, and a Chief Operating Officer (COO) of GDP Venture (a strategic technology venture investor which also owns Blibli.com thru its subsidiary – PT Global Digital Niaga). In 2015, Kusumo has been elected as VP eCommerce of ICSB (International Council of Small Business) Indonesia chapter as well as serving as board and advisory member in some tech startups in Indonesia.

He spent more than 15 years of his career in United States, working in management of Global Fortune Top 100 companies like Honeywell Aerospace, i2 Technology and Intel before returning to Indonesia in 2009 joining Djarum Group as General Manager of Business Development before co-founded GDP Venture and Blibli.com.

During his career, he has received numerous professional awards and recognition for his leadership and contribution on various industries. In 2015, Kusumo received the recognition as one of the Marketeers of the Year awarded by MarkPlus Inc.

Cheryl Goh

Vice President of Marketing

Cheryl Goh is the Vice President of Marketing at Grab. In her role, she shapes the strategy behind the company’s user growth, country expansion and service diversification. She also oversees Grab’s marketing efforts across the region.

Cheryl has spent a decade in leadership roles in the digital space, mostly in technology companies such as MOL Global and Friendster. She also headed The New Straits Times Press Group’s digital arm and served as Group Digital General Manager at Nissan Malaysia. Throughout her career, she has developed a profound understanding of digital audiences and how to build businesses around them.

Over the years, Cheryl has been invited to speak and serve as a panellist at various technology, startup and digital marketing conferences and forums.

Cheryl holds a Bachelor of Commerce (Economics & Marketing) from Curtin University. She is an avid underwater photographer and considers herself a true Gen Y.

Erik Meijer

President Director / CEO of

Erik Meijer is a Dutch national, currently residing in Indonesia for the past 23 years.

Throughout his 25+ year career, Erik has worked in all aspects of the TMT (Telecoms, Media & Technology) space, as well as at an airline. Starting his professional career in KPN Royal Dutch Telecom, Erik soon moved to Indonesia where he spent 11 years with the county’s largest mobile telecom operator Telkomsel and later became the Deputy President Director of Bakrie Telecom, which he helped grow from 1 to 14 million customers in 5 years.

He then moved on to become the Chief Commercial Officer of the country’s second-largest telco Indosat, EVP Marketing & Sales / Chief Commercial Officer at Indonesia’s flag-carrier airline Garuda Indonesia, and representative for South-East Asia of Qatar-based multinational telecom group Ooredoo. End 2015, Erik moved on to the Australian telecom giant Telstra where he is the Country Managing Director for Indonesia, as well as the President Director of their joint venture company with PT Telkom called TelkomTelstra.

In parallel to some of the jobs mentioned above, Erik also was the Chief Commercial Officer of media holding company VIVA (which owned 2 national TV stations and a leading online news portal), became the first CEO of online news portal VIVAnews, and was a member of the Investment Board of Venture Capital companies Nusantara Ventures and Nusantara Incubation.

Besides his formal job, Erik is also an Honorary Advisor to the Indonesian Minister of Tourism.

Erik was a Founding Board Member of the Indonesian Advertisers Association (APPINA – Asosiasi Perusahaan Pengiklan Indonesia) as well as an Honorary Advisory Board Member of the Harvard Review Indonesia Intellectual Business Community, and continues to be active as a Mentor of Indonesian start-up companies through the Founders’ Institute, Indonesian Angel Investor Club Angel-eQ, and other initiatives.

He is also a regular guest lecturer at universities and speaker at seminars and conferences.

Erik was voted as Indonesia’s Marketeer of the Year (Insan Pemasar Indonesia) 2006 by the Cakram Advertising Magazine, Creative Marketer 2007 by MIX Marketing Magazine, one of the Top-10 Figures in Indonesia’s Technology Industry 2009 by TechLife magazine, and awarded a Lifetime Achievement Award at the Indonesia Cellular Awards 2007. He has received several other awards in the fields of Marketing and Public Relations.

Jonathan Ang

Solution Strategy & Marketing Dept
Huawei South Pacific Region

Jonathan Ang is the Director of Solution Strategy and Marketing, Huawei South Pacific Region. With 13 years experience working with more than 25 carriers in over 15 countries across Asia and Middle East, he is recognized in the telecommunication industry in the areas of business transformation, strategy consultation and user experience.  He has successfully implemented several digital transformation programs in content manage service, cloud hosting and video services.

Jonathan previously held Key Account Management portfolio for two top carriers in Malaysia and has delivered 3G/LTE services, Next Generation Packet Core, Transmission and VAS to over 20million subscribers. Previous positions in global marketing and engineering, he has experience of end to end delivery for both pre and post sales.

Hugh (Sanghoon) Park

VP, Global Business Strategy
South Korea

Hugh (Sanghoon) is VP of Emart, #1 retail company in South Korea, who is responsible for Global Business Strategy with 20 year professional experience along with more than 10 year marketing career at SK Telecom, Samsung Electronics and IBM Worldwide/Asia Pacific.

His current focused penetration countries are Vietnam, Cambodia, Indonesia, China, US and other countries by direct investment and partnership propelled by the previous career high-tech,IT, telco through consumer and B2B.

His academic background is Economics B.A. at Sogang Uni. and Urban/Real estate development at Hanyang Uni., which are top schools in Korea. He got awarded many such as IBM marketing achievement award on marketing management.

Puneet Kusumbia

Marketing Director
Godrej Indonesia

Puneet Kusumbia is an avid learner and marketer with a long and rich experience working on multiple areas of marketing such as branding, communications, innovation strategy and consumer behaviour.

In his 10-year long association with Godrej – an Indian conglomerate operating in diverse sectors such as consumer products, industrial engineering, furniture, appliances, and agricultural products – Puneet has undertaken successful product innovations in the form of a low-cost rural insecticide solution, next generation of HI products, hair colorants, air-care solutions and deodorant solutions.

He has been actively engaged in building category-entry roadmaps for new categories in India, Indonesia and key geographies in Africa. Managing brands and business worth over USD250 million in India and Indonesia, Puneet has been in Indonesia for the past one year, as Marketing Director at Godrej Indonesia. He holds a masters in management from Bharathidasan Institute of Management (BIM) in Trichy in Tamil Nadu, India.

Hooi Den Huan

Director of the Nanyang Technopreneurship Center
Nanyang Technological University

Hooi Den Huan is the Director of the Nanyang Technopreneurship Center and an Associate Professor at the Nanyang Business School.
He was a Blue Ribbon Commission and Teaching Council member of the Nanyang Technological University and is a Supervisor of the Executive board of the Asian Marketing Federation Foundation.

Den was a Visiting Scholar at the Sloan School of Management, MIT and is an honorary consultant with the China Center for the Promotion of International Trade.

Apart from being a Babson TETA Fellow, he is an advisor of ICSB Singapore, the School of Business Management, ITB, Indonesia and the Times Higher Education, Times of India.

Den is also an editorial board member of the International Journal of Quality Innovation (Springer) and the Retail and Marketing Review.

Hermawan Kartajaya

Founder & Executive Chairman of MarkPlus, Inc.
Asia Marketing Guru

Hermawan Kartajaya is the Founder & Executive Chairman of MarkPlus, Inc., a leading marketing professional services firm in Indonesia.

Very active in the marketing space, he co-founded the Asia Marketing Federation. He has written five books with Philip Kotler, including Marketing 3.0 which was translated into 23 languages globally.

In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of “50 Gurus Who Have Shaped the Future of Marketing” that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin.

In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln.

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