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AGENDA – Asean Marketing Summit 2017

Agenda

08.00 – 09.00

Networking & Registration

09:00 – 10:30

Opening Session

  • Welcoming Remarks by Philip Kotler Center for ASEAN Marketing
  • Jakarta Declaration-ASEAN 50/2017 by ASEAN National Marketing Association (NMA) Presidents of Asia Marketing Federation (AMF)
  • Keynote by Secretary General of ASEAN
  • Special Note by Governor of DKI Jakarta
  • ASEAN & Indonesia Updates by CSIS
  • Japan Champion for Indonesia Award 2017
  • China Champion for Indonesia Award 2017
  • Korea Champion for Indonesia Award 2017

10:30 – 11:00

Networking & Morning Break

11:00 – 11:45

CHINA SESSION

  • Keynote by Ambassador of China to ASEAN
  • Panel of Speakers from China Companies in ASEAN

11:45 – 12:30

JAPAN SESSION

  • Keynote by Ambassador of Japan to ASEAN
  • Panel of Speakers from Japan Companies in ASEAN
  • Brand Asia 2017 Awarding Session (MarkPlus-Nikkei Business Consulting)

12:30 – 13:30

Networking & Lunch

13:30 – 14:15

KOREA SESSION

  • Keynote by Ambassador of Korea to ASEAN
  • Panel of Speakers from Korea Companies in ASEAN

14:15 – 15:00

ASEAN SESSION

Think New Asean!

  • Think New ASEAN: The Book Story by Hooi Den Huan, Director of the Nanyang Technopreneurship Center, NTU Singapore
  • Panel of Speakers (ASEAN Business Champions)

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  • Sustainable Impact: How Women Are Key to Ending Povertyby Laina Greene, Senior Adjunct Lecturer, NUS Business School Singapore

15:00 – 15:30

Networking & Closing

16:00 – 16:30

INDONESIA SESSION

  • Launch of “New Marketing Platform for BUMN: d’Gil Marketing 2” a book by Ahmad Bambang, Special Advisor of Marketing and Branding, Ministry of SOE of Indonesia
  • “Indonesia Champion for ASEAN” Award 2017
  • Closing Note: “MOVING ON in the Political Years!”

    by Hermawan Kartajaya, Chairman of MarkPlus, Inc.

16:00 – 17:30

SPECIAL SESSION

Services Marketing Updates: Concepts and Practices in ASEAN

by Jochen Wirtz, Director of UCLA-NUS Executive MBA Program

17.30 – 18.00

CLOSING REMARKS

by Hermawan Kartajaya, Chairman of MarkPlus, Inc.