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SPEAKERS – Asean Marketing Summit 2017


Jochen Wirtz

Jochen Wirtz


Director of UCLA – NUS Executive MBA Program, Singapore

Jochen Wirtz is Vice Dean, Graduate Studies, the founding director of the dual degree UCLA – NUS Executive MBA Program (ranked globally #6 in the Financial Times 2016 EMBA rankings), and Professor of Marketing at the National University of Singapore (NUS).

Dr Wirtz is a leading authority on services marketing and management. His research has been published in over 100 academic journal articles, incl. in five features in Harvard Business Review. He serves on the editorial review boards of 12 academic journals and has received over 40 awards in recognition of his excellence in research and teaching.

His over 10 books include Services Marketing – People, Technology, Strategy (World Scientific, 8th edition, 2016) and Essentials of Services Marketing (Pearson Education, 3rd edition, 2017), both co-authored with Professor Christopher Lovelock. With translations and adaptations for over 25 countries and regions and combined sales of over 800,000 copies, they have become globally leading services marketing textbooks. His latest book for managers is Winning in Service Markets (World Scientific, 2017).

Dr Wirtz has worked on large-scale consulting projects with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms around the world. He has been involved as an angel investor in and advisor to a number of start-ups, incl. Accellion (www.accellion.com), AngelLoop (https://AngelLoop.com), TranscribeMe (www.TranscribeMe.com) and Up! Your Service (www.UPYourService.com).

Dr. Wirtz received his Ph.D. from the London Business School and holds a professional certification in banking. Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between Asia, the US, and Europe.

Laina Green

Laina Greene


Senior Adjunct Lecturer at NUS Business School, Singapore
United States of America

Laina Greene is founder of GETIT Inc, an international business planning and strategic marketing consultancy based in Silicon Valley since 2000. Laina’s work experience spans 25 years in the telecom industry with a focus on Green ICT and bridging the digital divide in developing countries. Laina has worked for profit organizations (Singapore Telecom, INTELSAT, Cisco Systems, Juniper Networks); for non-profits organizations (ISC, IDRC, APIA and APNIC); inter-governmental organizations (ITU, UNDP, World Bank, South Pacific Forum); and founded interactive multimedia business in Asia servicing regional high tech customers.

Laina served as first Secretary General of the Asia Pacific internet Association (APIA), Policy Advisor of Asia Pacific Network Information Center and Advisory member of the Asia Pacific Rim Internet Conference on Operational Technologies (APRICOT), founder of Asia Pacific Policy and Legal (APPLe) group, taught International Telecommunications Law at the National University of Singapore, and helped educate and shape National Internet plans for governments in the region through the UN, including Afghanistan, Mongolia, Laos,Vietnam, Cambodia and Myanmar.

Laina is currently an Entrepreneur in Residence at Stanford University, teaching a class on Intercultural Negotiations, serves as a Board member of emota.net, a health care startup in the Bay Area and involved in several other related consultancy projects. Most recently, co-produced a documentary called Green Planet on Green ICT and also completed a concept paper funded by the World Wildlife Fund in Sweden to consider developing a Seed Fund to address funding gaps needed to help bring energy and communications to the rural poor.

Over the years have travelled to 47 countries; lived in US, Switzerland and Singapore; lives in a solar powered house; drives an electric car and consider herself a Global Citizen. Married to Barry Greene, President of Internet Systems Consortium and mother of two teenagers.

Hooi Den Huan

Director of the Nanyang Technopreneurship Center

Nanyang Technological University


Hooi Den Huan is the Director of the Nanyang Technopreneurship Center and an Associate Professor at the Nanyang Business School.

He was a Blue Ribbon Commission and Teaching Council member of the Nanyang Technological University and is a Supervisor of the Executive board of the Asian Marketing Federation Foundation.

Den was a Visiting Scholar at the Sloan School of Management, MIT and is an honorary consultant with the China Center for the Promotion of International Trade.

Apart from being a Babson TETA Fellow, he is an advisor of ICSB Singapore, the School of Business Management, ITB, Indonesia and the Times Higher Education, Times of India.

Den is also an editorial board member of the International Journal of Quality Innovation (Springer) and the Retail and Marketing Review.

Ahmad Bambang

Special Advisor of

Marketing and Branding

Ministry of SOE of Indonesia


Ahmad Bambang is Special Advisor of Marketing and Branding Ministry of SOE of Indonesia. He was chosen as CMO OF THE YEAR 2015 in Indonesia’s SOE awards, BUMN MARKETEER AWARDS, and also chosen as Indonesia’s Marketing Champion in Resources and Mining Sector.

Bringing the theme of Crazy Marketing into the everyday work, emphasizing the importance of thinking like there is no box, innovation becomes a crucial culture in Pertamina’s Marketing. In the span of less than two years since taking office, Pertamina have launched a number of new retail products successively, namely: PertaLite, DexLite, PertamaxTurbo, and BrightGas. All were well received by the customers and successfully rejuvenated a stagnant energy market.

He graduated from Bachelor of Information Engineering Program at the Bandung Institute of Technology (1986) and Master of Industry Management Program at the University of Indonesia (1999). His career in Pertamina started in 1989 and was trusted to hold a number of strategic positions, namely Deputy Director of Distribution (2007-2008), Senior Vice President of CSS (2009-2010), Senior Vice President of HR Development (2011-2012), and President Director of Pertamina Trans Kontinental (2012-2014).

Faizal Rochmad Djoemadi

President Director



Faizal Rochmad Djoemadi is an Indonesian citizen, born in Blitar on December 12, 1967. He holds a bachelor degree in electrical engineering from Institut Teknologi Sepuluh November Surabaya in 1991 and master degree in electrical engineering in Saskatchewan, Canada in 1998.

He was appointed as a President Director of Telin since August 1, 2016 based on the Annual General Meeting on July 1, 2016. He previously served as Deputy EGM Wholesale Service Division (2012-2014) and EGM Wholesale Service Division (2015-2016).

In addition to serving as Managing Director, Faizal also serves as Chairman of Telekomunikasi Indonesia International Pte. Ltd. (2016 – present),Chairman of Telekomunikasi Indonesia International (Hong Kong) Ltd, (2016 – present), and the Chairman of Telekomunikasi IndonesiaInternational Australia Pty. Ltd, (2016 – present).

Ricky Afrianto

Global Marketing Director

PT Mayora Indah Tbk


Ricky Afrianto is a Global Marketing Head/Director of Mayora Group (One of leading FMCG). The company operates in 8 categories: Biscuit, Chocolate, Wafer, Candy and Instant Food (Instant porridge and instant noodle), Coffee, Cereal and Beverages with total turnover more than USD 1.5 billion. Previously he was Marketing Director in charge for 5 categories in Indonesia.

He has a broad experience in kids, adult nutrition category and snack category, energetic and resourceful brand strategist with demonstrated success in increasing profit and implementing dynamic campaigns. Hard working leader with proven expertise in brand management, excellent capacity to identify opportunity through research, new product development and launch.

He has been exposed in developing new brand, managing existing brand, brand activation, research and including new product development processes from concept to implementation stage. He won couple of marketing & effectiveness awards (CMO Award, Dream Team Award, Effie Award).

Haijun Wang


Shanghai Decent Investment

Group Co. Ltd


Haijun Wang is President Shanghai Decent Investment Group Co. Ltd, A member of Tsingshan Iron & Steel. Investment and trade in stainless steel; production of stainless steel seamless pipes since 2008.

Zhang Hong Mei

Head of Cross Border Business Department



Zhang Hong Mei is Head of the Marketplace Department of JD International Group.

She has headed many important overseas business development projects at JD.com. These include: JD and DHL e-commercial strategic partnership project, JD-11 Street (Korea) strategic partnership project, JD-24 Shopping (Thailand) project, JD-Allgero (Poland) project, etc.

Zhang has also planned and hosted many seller acquisition conferences. She has been instrumental in bringing many excellent sellers for Joybuy.com on board, including wig merchants, toy merchants, etc.

She helped Joybuy.com to achieve an average 15% monthly increase in GMV, with a tremendous 200% improvement during 11.11 (2016 year) in part, by putting a proper selling guide in place.

Philips Jusario Vermonte

Executive Director

Centre for Strategic and

International Studies



Philips Vermonte is Executive Director, Centre for Strategic and International Studies (CSIS) Jakarta. He finished his doctoral study at Department of Political Science, Northern Illinois University in the U.S, funded by Fulbright scholarship. His research interest includes comparative politics, voting behavior, electoral politics and political parties in Indonesia. He is the principal investigator of public opinion surveys conducted by CSIS.

His recent publications include “The Increased Number of Female Members of Parliament: Identifying its origins and obstacles in Indonesia, the Philippines and Timor Leste,” Working Paper (published by USAID and Kemitraan, 2014), “What Happened in the Early Years of Democracy: Indonesia’s Experience” (coauthored with Rizal Shiddiq), Middle East Development Journal (vol.5/1,2013).Peer-reviewed; ”Indonesia’s 2014 Elections: Practical Innovations and Optimistic Outcome,” Journal of Asian Politics and Policy (vol.7/2,2015), Book Review of The Institutionalization of Political Parties in Post-Authoritarian Indonesia: From the Grass-Roots Up by Ulla Fiona,(Amsterdam University Press,2013),published in Bulletin of Indonesian Economic Studies (BIES), 2015.

Noriyuki Kawakubo

President Director



Born and raised in Tokyo, Japan, Noriyuki Kawakubo attended Chuo University majoring Economics from 1994 to 1998. He focused his study on Internal Economics, which later on became very useful in his career. Right after his graduation, he joined Mitsubishi Motors Corporation as a specialist in global after sales department which then opened his path to have a career in Mitsubishi Motors North America Inc. In 2010, he moved to FUJIFILM Corporation and joined Medical System Business Division specializing in marketing Fujifilm’s own medical equipment in the global market. Challenged with geographical and cultural differences, he contributed to expanding Fujifilm’s Medical business grew especially in the emerging markets. His track record gave him the place as President Director of PT FUJIFILM Indonesia per August 2017.

Mukiat Sutikno

President Director

PT. Hyundai Indonesia Motor


Mukiat Sutikno is an Indonesian citizen who has spent 12 years overseas for education purposes and a working experience in export import trade in Brisbane, Australia. Graduated from Bond University, Australia where he obtained his Master of International Management and a Bachelor Degree in Marketing from Swinburne University, Australia.

Since his return to Indonesia in 1997, his career has evolved around the automotive businesses with experiences in established automotive companies such as General Motors Indonesia, Astra International and now Hyundai Indonesia Motor.

Through his long career in the automotive field, he held various key positions, including Deputy Head of Astra Motor III Group Marketing Committee, Sales, Marketing & Aftersales Division Head of Astra France Motor and Managing Director of PT. General Motors Indonesia. Currently he is serving as the President Director of PT. Hyundai Indonesia Motor.

Thomas Wijaya

Marketing Director

PT Astra Honda Motor


Thomas Wijaya, starts his career in PT Astra International Tbk-Daihatsu Sales Operation after graduating from Trisakti University in 2002, soon after he joined PT Astra Honda Motor as Sales and Logistic Manager in 2007.

After 5 years filling the position, Thomas is trusted as General Manager for AHM Sales Division. His achievement in strengthening market penetration of Honda motorcycle in many areas on Indonesia made the management of Astra International give him new responsibilities as Marketing Director of AHM in the beginning of this year.

Shinji Teraoka

President Director

Sharp Electronics Indonesia


Shinji Teraoka is President Director President Director of Sharp Electronics Indonesia (SEID) since April 2017.

Hermawan Kartajaya

Founder & Executive Chairman of MarkPlus, Inc.

Asia Marketing Guru


Hermawan Kartajaya is the Founder & Executive Chairman of MarkPlus, Inc., a leading marketing professional services firm in Indonesia.

Very active in the marketing space, he co-founded the Asia Marketing Federation. He has written five books with Philip Kotler, including Marketing 3.0 which was translated into 23 languages globally.

In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of “50 Gurus Who Have Shaped the Future of Marketing” that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin.

In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln.