Agenda

08.00 – 09.00

Registration

09:00 – 10:30

Opening Session

  • Welcome by Philip Kotler Center for ASEAN Marketing
  • Jakarta Declaration-ASEAN 50/2017 by ASEAN National Marketing
    Association (NMA) Presidents of Asia Marketing Federation (AMF)
  • Keynote by Secretary General of ASEAN
  • Special Note by Minister of Trade of the Republic of Indonesia
  • ASEAN & Indonesia Updates by CSIS

10:30 – 11:00

Networking & Morning Break

11:00 – 12:00

CHINA SESSION

  • Keynote by Ambassador of China to ASEAN
  • Panel: China Companies in ASEAN
  • “China Champion for Indonesia” Award 2017

12:00 – 13:00

JAPAN SESSION

  • Keynote by Ambassador of Japan to ASEAN
  • Panel: Japan Companies in ASEAN
  • “Japan Champion for Indonesia” Award 2017
  • Brand Asia 2017 Awarding Session

13:00 – 14:00

Networking & Lunch

14:00 – 15:00

KOREA SESSION

  • Keynote by Ambassador of Korea to ASEAN
  • Panel: Korea Companies in ASEAN
  • “Korea Champion for Indonesia” Award 2017

15:00 – 16:00

ASEAN SESSION

  • Think New Asean!“Think New ASEAN”: The Book Story by Hooi Den Huan, Tri-Founder of Philip Kotler Center forASEAN Marketing
  • Panel: ASEAN Business Champions
  • Special SessionLaina Greene
    Senior Adjunct Lecturer at NUS Business School, Singapore

16:00 – 16:30

INDONESIA SESSION

  • Book launch of “New Marketing Platform for BUMN: d’Gil Marketing 2”
    by Ahmad Bambang
    Special Advisor of Marketing and Branding, Ministry of SOE of Indonesia
  • Indonesia Champion for ASEAN” Award 2017
  • Closing Note:
    “MOVING ON in the Political Years!” by Hermawan Kartajaya

16:30 – 17:30

SPECIAL SESSION

“Services Marketing Updates: Concepts and Practices in ASEAN”

Jochen Wirtz
Director of UCLA – NUS Executive MBA Program, Singapore

17.30 – 18.00

Networking & Closing

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Media Partners

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