Agenda

Summit Session

09:00 – 09:30

Welcoming Speech

ASEAN Millennials: The Next Engine of Growth

Hermawan Kartajaya

Founder and Executive Chairman MarkPlus, Inc.

09:30 – 10:30

Keynote Speech

The Nomadic Tourists: Digital and Millennial

Dr. Ir. Arief Yahya, M.Sc

Minister of Tourism Republic of Indonesia

BRAND ASIA AWARDING 2018

11:00 – 12:30

Asia Marketing Federation ASEAN Session

MARKETING TO MILLENNIALS: CASES FROM ASEAN

Marketing to Millennials Customers: Digital CX Movement

Arlene Padua

President and Managing Director Post10 Worldwide (Philippines)

Dennis Tan

Chief Executive Officer AVATEC.AI (Singapore)

13:30 – 14:15

Insight Session

MILLENNIALS: VALUES, ATTITUDE, AND LIFESTYLE

Journey of Me: Understanding the Travelling Millennials

Karun Budhraja

Vice President, Corporate Marketing and Communications Asia Pacific Amadeus

Uncovering the Coming-of-Age Millennial

Sri Widowati

Country Director of Facebook Indonesia

ASEAN Millennials: One Size Doesn’t Fit All

Farhana E. Devi Attamimi

Executive Director of Strategy Hakuhodo Network Indonesia

14:15 – 15:00

ASEAN Plus-Three Session

MILLENNIALS AND BUSINESS DEVELOPMENT: SEARCH FOR GROWTH

Monetizing ASEAN Millennials in Social Media: Direct and indirect Avenues

Revie Sylviana

Business Development Director LINE Corp

Direct-Sales Marketing with Social Media: Cases from Malaysia and Korea

Andy Ja-Joong Kim

Overseas Subsidiaries Strategy Team Leader Coway Korea

ASEAN-PLUS-THREE CHAMPIONS FOR INDONESIA 2018 AWARDING

15:30 – 17:00

Action Session

MARKETING TO MILLENIALS: MOBILE, EXPERENTIAL, SOCIAL

Retail Experience Design: Inside the Mind of Millennial Shoppers

Jorg van den Hoven

Founder and Managing Director Orange Branding
(Amsterdam and China)

Attracting Mobile Generation: The Stories of IGTV

Putri Silalahi

Communications Manager Asia Pacific Instagram

Social Media Advocates: The Rise of Micro-Influencer Marketing

Rade Tampubolon

CEO and Co-Founder SociaBuzz Indonesia

17:00 – 17:15

CLOSING

Putting It All Together

Night Session

18:30 – 21:00

SINGAPORE NIGHT

Welcoming Dinner

ASEAN WOW BRAND AWARDING

Summit Fees*

  EARLY BIRD
Until 8th Aug 2018
REGULAR
9th Aug – 5th Sept 2018
GO-SHOW
6th Sept 2018
1 Person Rp 2.000.000 Rp 3.500.000 Rp 5.000.000
5 Persons Rp 8.750.000 Rp 16.250.000 Rp 25.000.000
8 Persons Rp 12.000.000 Rp 24.000.000 Rp 40.000.000
16 Persons Rp 20.000.000 Rp 44.000.000 Rp 80.000.000

Singapore Night Fees*

Rp. 750.000 / Person

*Valid Only for Regular Price and Can not be combine with any offer

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