Agenda
Summit Session
09:00 – 09:15
Opening
ASEAN Anthem by STARKI Choir
Jakarta Declaration of ASEAN 51 by AMF ASEAN Caucus
Summit Officiation
Retno Marsudi
Minister of Foreign Affairs Republic of Indonesia
09:15 – 09:30
Welcoming Speech
ASEAN Millennials: The Next Engine of Growth
Hermawan Kartajaya
Founder and Executive Chairman MarkPlus, Inc.
09:30 – 10:30
Keynote Speech
The Nomadic Tourists: Digital and Millennial
Dr. Ir. Arief Yahya, M.Sc
Minister of Tourism Republic of Indonesia
BRAND ASIA AWARDING 2018
11:00 – 12:30
Asia Marketing Federation ASEAN Session
MARKETING TO MILLENNIALS: CASES FROM ASEAN
Marketing to Millennials Customers: Digital CX Movement
Arlene Padua
President and Managing Director Post10 Worldwide (Philippines)
Dennis Tan
Chief Executive Officer AVATEC.AI (Singapore)
Lun Borey John
Chairman and CEO – 3G Agent (Cambodia)
Roy Mandey
Vice President Commissioner – Matahari Putra Prima (Indonesia)
13:30 – 14:15
Insight Session
MILLENNIALS: VALUES, ATTITUDE, AND LIFESTYLE
Journey of Me: Understanding the Travelling Millennials
Karun Budhraja
Vice President, Corporate Marketing and Communications Asia Pacific Amadeus
Uncovering the Coming-of-Age Millennial
Sri Widowati
Country Director of Facebook Indonesia
ASEAN Millennials: One Size Doesn’t Fit All
Farhana E. Devi Attamimi
Executive Director of Strategy Hakuhodo Network Indonesia
14:15 – 15:00
ASEAN Plus-Three Session
MILLENNIALS AND BUSINESS DEVELOPMENT: SEARCH FOR GROWTH
Monetizing ASEAN Millennials in Social Media: Direct and indirect Avenues
Revie Sylviana
Business Development Director LINE Corp
Omnichannel Marketing Innovation for Millennials
Miller Pang
Country Manager Indonesia JD Finance
ASEAN-PLUS-THREE CHAMPIONS FOR INDONESIA 2018 AWARDING
15:30 – 17:00
Action Session
MARKETING TO MILLENIALS: MOBILE, EXPERENTIAL, SOCIAL
Retail Experience Design: Inside the Mind of Millennial Shoppers
Jorg van den Hoven
Founder and Managing Director Orange Branding
(Amsterdam and China)
Attracting Mobile Generation: The YouTube Experience
Veronica Utami
Head of Marketing Indonesia Google
Social Media Advocates: The Rise of Micro-Influencer Marketing
Rade Tampubolon
CEO and Co-Founder SociaBuzz Indonesia
17:00 – 17:15
CLOSING
Putting It All Together
Night Session
18:30 – 21:00
SINGAPORE NIGHT
Welcoming Dinner
Singapore Intercultural School Performance
STARKI Choir Performance
Ship for Southeast Asian Youth Program (SSEAYP) Performance
ASEAN WOW BRAND AWARDING
Summit Fees*
| EARLY BIRD Until 8th Aug 2018 | REGULAR 9th Aug – 5th Sept 2018 | GO-SHOW 6th Sept 2018 | |
|---|---|---|---|
| 1 Person | Rp 2.000.000 | Rp 3.500.000 | Rp 5.000.000 |
| 5 Persons | Rp 8.750.000 | Rp 16.250.000 | Rp 25.000.000 |
| 8 Persons | Rp 12.000.000 | Rp 24.000.000 | Rp 40.000.000 |
| 16 Persons | Rp 20.000.000 | Rp 44.000.000 | Rp 80.000.000 |
Singapore Night Fees*
Rp. 750.000 / Person
*Valid Only for Regular Price and Can not be combine with any offer