Jochen Wirtz

Jochen Wirtz


Director of UCLA – NUS Executive MBA Program, Singapore

Jochen Wirtz is Vice Dean, Graduate Studies, the founding director of the dual degree UCLA – NUS Executive MBA Program (ranked globally #6 in the Financial Times 2016 EMBA rankings), and Professor of Marketing at the National University of Singapore (NUS).

Dr Wirtz is a leading authority on services marketing and management. His research has been published in over 100 academic journal articles, incl. in five features in Harvard Business Review. He serves on the editorial review boards of 12 academic journals and has received over 40 awards in recognition of his excellence in research and teaching.

His over 10 books include Services Marketing – People, Technology, Strategy (World Scientific, 8th edition, 2016) and Essentials of Services Marketing (Pearson Education, 3rd edition, 2017), both co-authored with Professor Christopher Lovelock. With translations and adaptations for over 25 countries and regions and combined sales of over 800,000 copies, they have become globally leading services marketing textbooks. His latest book for managers is Winning in Service Markets (World Scientific, 2017).

Dr Wirtz has worked on large-scale consulting projects with international consulting firms, including Accenture, Arthur D. Little and KPMG, and major service firms around the world. He has been involved as an angel investor in and advisor to a number of start-ups, incl. Accellion (www.accellion.com), AngelLoop (https://AngelLoop.com), TranscribeMe (www.TranscribeMe.com) and Up! Your Service (www.UPYourService.com).

Dr. Wirtz received his Ph.D. from the London Business School and holds a professional certification in banking. Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between Asia, the US, and Europe.


Hermawan Kartajaya

Founder & Executive Chairman of MarkPlus, Inc.
Asia Marketing Guru

Hermawan Kartajaya is the Founder & Executive Chairman of MarkPlus, Inc., a leading marketing professional services firm in Indonesia.

Very active in the marketing space, he co-founded the Asia Marketing Federation. He has written five books with Philip Kotler, including Marketing 3.0 which was translated into 23 languages globally.

In 2003, he was named by the United Kingdom’s Chartered Institute of Marketing on the list of “50 Gurus Who Have Shaped the Future of Marketing” that includes the likes of Philip Kotler, David Aaker, Gary Hamel, Tom Peters, and Seth Godin.

In 2009, he received the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln.