Agenda

Summit Session

09:00 – 09:30

Welcoming Speech

ASEAN Millennials: The Next Engine of Growth

Hermawan Kartajaya

Founder and Executive Chairman MarkPlus, Inc.

09:30 – 10:30

Keynote Speech

The Nomadic Tourists: Digital and Millennial

Dr. Arief Yahya

Minister of Tourism Republic of Indonesia

BRAND ASIA AWARDING 2018

09:30 – 10:30

Asia Marketing Federation ASEAN Session

MARKETING TO MILLENNIALS: CASES FROM ASEAN

Marketing to Millennials Customers: Digital CX Movement

Arlene Padua

President and Managing Director Post10 Worldwide (Philippines)

13:30 – 14:15

Insight Session

MILLENNIALS: VALUES, ATTITUDE, AND LIFESTYLE

Journey of Me: Understanding the Travelling Millennials

Karun Budhraja

Vice President, Corporate Marketing and Communications Asia Pacific Amadeus

Millennials and Money: From Insight to Action

Ferdy Nandes

Head of Sales and Account Management – Emerging Business and SMB, Indonesia & Philippines Facebook

ASEAN Millennials: One Size Doesn’t Fit All

Farhana E. Devi Attamimi

Executive Director of Strategy Hakuhodo Network Indonesia

14:15 – 15:00

ASEAN Plus-Three Session

MILLENNIALS AND BUSINESS DEVELOPMENT: SEARCH FOR GROWTH

Monetizing ASEAN Millennials in Social Media: Direct and indirect Avenues

Revie Sylviana

Business Development Director LINE Corp

ASEAN-PLUS-THREE CHAMPIONS FOR INDONESIA 2018 AWARDING

15:30 – 17:00

Action Session

MARKETING TO MILLENIALS: MOBILE, EXPERENTIAL, SOCIAL

Retail Experience Design: Inside the Mind of Millennial Shoppers

Jorg van den Hoven

Founder and Managing Director Orange Branding
(Amsterdam and China)

Social Media Advocates: The Rise of Micro-Influencer Marketing

Rade Tampubolon

CEO and Co-Founder SociaBuzz Indonesia

17:00 – 17:15

CLOSING

Putting It All Together

Night Session

Welcoming